DIGITAL SOLUTIONS CONSULTANT
ABOUT ME
A passionate digital marketing evangelist and a keen enthusiast of Internet and mobile technologies, who is really keen about insights and strategy.
A firm believer in technology and culture, who envisions a world where both can be harmonized to deliver more rewarding brand experiences to consumers.
Certified digital marketing professional, with a rich background in marketing communications.
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I currently run a digital consultancy, Man & Robot Digital in Accra, Ghana..
Previously, I was Head of Digital at GTP, a leading textile brand in Ghana, leading change management through digital transformation, including stakeholder engagement.
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I've also been the General Manager/Digital Lead-in-transition at Interactive Digital, a thriving digital agency in Accra, where I led the team to develop digital strategy and implement campaigns for some of Ghana’s distinguished brands like MTN, Frytol, GCB Bank, Stanbic Bank, DKT (Fiesta and Kiss condoms), Maybelline New York and Webster University Ghana.
Some of the highlights of these activities include GCB Bank and Stanbic Bank being ranked 2nd & 3rd most influential banks on social media in Ghana in "THE ANNUAL GHANA SOCIAL MEDIA RANKINGS, 2015" by CliqAfrica-Avance Media.
As a digital solutions consultant I'm currently to helping to grow and consolidate market share for CBL Munchee Biscuits, CBG Bank and C & J Medicare.
I've had considerable experience in supporting social causes over the course of my corporate life.
Between 2004 and 2005, I volunteered, as Website Content Manager, with Fairtrade International, an economic empowerment NGO, dedicated to help cocoa farmers gain more income from the produce.
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In 2008, I led the digital communications team that worked on "GoodLife", a social marketing campaign sponsored by John Hopkins University, in collaboration with Ghana Health Service.
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In 2013, I spearheaded the digital communications for a Ghana Health Service initiative, National Malaria Control Programme (NMCP), anti-malaria campaign dubbed "Proper Father", in collaboration with The Global Fund and the Ministry of Health.
In 2020, I embarked on a passion-project: “Immoral Business”; a social activism campaign designed to shock society, and bring more awareness to the scourge of child slavery/labour in Ghana. Please see: http://immoralbusiness.com/ (Update: this project is currently inactive).
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